THE TRACK&FIELD STORE OPENS THIRD U.S. LOCATION IN CHARLOTTE
Brazil’s Largest Sports Apparel Brand Arrives in SouthPark Mall
May 21, 2015 (Charlotte, North Carolina) – The Track&Field Store, Brazil’s largest fitness and lifestyle apparel brand, announced today the opening of a new store location in Charlotte, North Carolina on May 21, 2015. Located in the upscale SouthPark Mall, the brand offers innovative and fashion-forward fitness apparel, featuring unique, high-performance fabrics and chic designs with a Brazilian twist. This is The Track&Field Store’s third U.S. location, which joins two existing stores in New York City and Los Angeles, and is part of the brand’s strategy to expand across the U.S. in the coming years.
The Track&Field Store Charlotte is owned by Ron Skufca, Silvia Skufca, Cid Cardoso, Sr. and Cid Cardoso, Jr. The owners are passionate about fitness and developed an affinity for the brand after Silvia discovered it in Brazil many years ago, which inspired their collective decision to open the store. A fitness fashion haven for men, women and kids, The Track&Field Store is a leader in premium activewear. Situated in one of the region’s premier shopping areas, the 700 square foot boutique-style store offers shoppers a taste of Brazil’s natural beauty and love for fitness. The sleek space features clean and modern design elements with chrome accents, offering visitors a sophisticated shopping experience.
The boutique will showcase the brand’s expertly tailored clothing in bold colors, textures and prints – all made with innovative technologies that make the apparel feel next-to-skin comfortable. The store will also launch new capsule collections on a weekly basis, known as “families.” These weekly collections feature different designs and themes, and offer apparel that is ideal for a wide range of workouts and activities, such as running, yoga, cycling, training, and more.
“We’ve received tremendously positive feedback in the U.S. so far, and are very pleased to work with Ron, Silvia, Cid Sr. and Cid Jr. to bring our Brazilian fitness style to the Charlotte area,” commented Fred Wagner, co-founder of The Track&Field Store. “Our goal is to introduce the brand to more fitness enthusiasts and athletic individuals who appreciate fashionable and high-quality fitness clothing. All four owners have an athletic background and affinity for the brand, which makes them the perfect team to open our next store, and positions them well for success. Our unique approach to retail and sports apparel is unlike anything Charlotte has seen before, and we are very excited to offer the region a fresh, new twist on fitness fashion.”
Silvia, who was born and raised in Brazil, previously competed as a swimmer, runner and triathlete. She has completed multiple marathons and two Ironman distance triathlons, and became passionate about the brand during her time in Brazil as a triathlete. Her husband Ron, an active runner and cyclist, has competed as a professional duathlete across the globe, and continues to participate in long distance events and charity rides. Cid Cardoso, Jr. is the owner and founder of Inside-Out Sports, named one of the Top 10 U.S. Triathlon Retailers by Triathlon Business International, and he has raced in triathlons for more than 25 years. Cid Cardoso, Sr., also a runner and triathlete, is co-owner of Inside-Out Sports. Ron, Silvia, Cid, Jr. and Cid, Sr. are long-time North Carolinians, and their athletic passions and backgrounds, combined with their close ties to the brand, make the store opening a natural next step for the entrepreneurial group.
“We are so excited to open The Track&Field Store, as it combines our love for Brazil and fitness. We are long-time brand advocates of The Track&Field Store so this is a dream come true, and we cannot wait to share the brand with our community,” commented Ron and Silvia Skufca, co-owners of The Track&Field Store Charlotte. “We know that residents in Charlotte and the surrounding area lead active lives, and look for high-quality products that fuse fashion and function together, which makes the brand a perfect fit for this region.”
The Track&Field Store Charlotte is the title sponsor of the Empower Yoga Charity Event that will take place on May 29th at Y2 Yoga in Charlotte, NC. The donation-based event invites teenagers between the ages of 14 and 18 to participate in an empowering yoga class from 6 to 8 p.m., with event proceeds to support Rohr Rockstars, a nonprofit that nurtures children facing extended illness. All event instructors will be outfitted in apparel from The Track&Field Store.
The Track&Field Store Charlotte is located in SouthPark Mall, a high-end regional shopping destination located at 4400 Sharon Road, Charlotte, NC 28211. The store can be found by Banana Republic and Apple, and across from The North Face. Business hours are 10 a.m. to 9 p.m. Monday through Saturday, and 12:30 p.m. to 6 p.m. on Sunday. For more information, please call (704) 362-4200 or visit www.tfstore.com. Follow the store on social media at:
About The Track&Field Store (www.tfstore.com)
Founded in 1988, The Track&Field Store is Brazil’s largest fitness and lifestyle brand, with more than 120 stores in Brazil. The brand produces high-end fitness, sports performance and beach apparel for men and women that incorporate innovative technologies and unique fabrics with a Brazilian twist. The brand has three store locations in the U.S. in New York City, Los Angeles, CA, and Charlotte, NC. For more information, please visit www.tfstore.com.